High touch

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The term "high touch" refers to dealing with a human being -- ie face to face or over the telephone -- instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." [1] [2]


  1. High Touch definition. thefreedictionary.com.
  2. High Touch definition. PC Magazine Encyclopedia.